Signs Provide the Highest Returns for Each Dollar Spent
Using the right signage will advertise your business 24 hours each day, all year round. Neon Signs, and other on-site signage, are the most effective, and least expensive type of advertising for small businesses. Various studies* demonstrate:
- Between 35% to 45% of new customers visit a small business because they saw the signage
- Properly implemented store signage will increase revenues from 4% to 12%
Signs create a “brand” for your business and location. The Small Business Administration (SBA) says that the average business gets roughly 50% of it’s sales from signage, with 85% of that within a 5 mile radius. Additionally, small businesses near a highway may get up to 95% of their sales from road-visible signage.
Many Signage Options Exist
There are many options for signage, but the overall marketing impact is governed by your type of business, building requirements and local sign ordinances. Here is a list of the sign industry terms and acronyms you will likely encounter: cabinet signs, channel letter signage, electrical window signage (neon signs and/or LED signs), freestanding signage (marquee, monument signage, pylon signs), along with electronic message displays (EMD), digital signage. These different categories can include billboard-oriented advertising, church signs, directional signs, and many other types of advertising signs.
How to Pick the Right Sign Company
A reputable sign company will provide you with an experienced and creative design team. The design team should ensure that your signage is visually impactful, compliant with both building requirements and local ordinances, and as affordable as possible. This process takes research and time. Selecting the right sign company will be an investment that pays you back for years and years.
This post is brought to you by the experts at neonsigns4you.com. They provide windowfront neon signs, with models and styles for just about any small business. Or, if you can’t find the right one for your business, ask them about a custom neon sign.